22-Aug-2018 23:00:57

Kiki challenge Social Media

“Kiki, do you love me?”, a track sung by Drake that is taking the social media by storm.

The Canadian rapper’s song “In My Feelings” has generated yet another dance challenge. But this is not an ordinary challenge. Then what is #KikiChallenge? Where did it come from? Why are police forces condemning it?

The Kiki Challenge is a viral dance challenge in which the challenger has to step out of a car and dance to the tunes of the song called “In My Feelings” from Drake’s latest album ‘Scorpion’ while the car moves at a slow speed.

Those people who are wondering that how this challenge actually got started. To their surprise, it’s not the Canadian rapper who prompted the viral challenge. Rather, it was an Instagram comedian Shiggy who generated this challenge by posting a video of him dancing on the streets on July 1. To this, the challenge was named #ShiggyChallenge or #DoTheShiggy. But later it got changed to the #KikiChallenge, #KekeChallenge or #InMyFeelingsChallenge: that’s making waves in India too. Since then, the craze has exploded across the social media with celebrities like Ciara and Will Smith taking part. In India, several celebrities such as Nora Fatehi, Varun Sharma, Karishma Sharma and Adah Sharma have also shared their own versions on Instagram. What’s most peculiar though, is that Shiggy’s video didn’t involve any vehicle.

The challenge is sweeping the globe and has led to police forces warning people against taking part.


People are falling into potholes, getting their handbags stolen and even getting hit by moving cars. These incidents have led police and government to take some serious actions against this challenge.

Like most Internet challenges, people have made it riskier and riskier. One video of a man hit by a car while performing the dance challenge in Florida has served as a stark warning to those taking part.

Police fear that this challenge has now gone too far from comfort. They also stated that someone can get seriously injured or even killed because of the new twist which sees passengers getting out of motor vehicles while they are still moving. Police teams in Delhi, Mumbai, Bengaluru and Uttar Pradesh are warning people against the trend with witty tweets. The Delhi Police on Tuesday took to Twitter to urge everyone to “Dance on the floors, not on the roads!” It further mentioned, “Keep Delhi roads safe for all.”

In Abu Dhabi, public prosecution has warned people that the Kiki Challenge is punishable with imprisonment, fine or both.


According to Aimee Morrison, the social media expert of University of Waterloo, “This stuff spreads so quickly that by the time you are on the third day, it’s not enough to make the same video that everybody else did, you have to make it bigger or better or faster or scarier.”

According to psychiatrists, teens have a risk-taking tendency and that is why they bet on such dangerous stunts. Experts believe that parents should make their kids understand that such challenges are short-lived and no means to boost one’s confidence.


With the power of the internet, pretty much anything can go viral. Some of the other insane challenges are:


Blue Whale Challenge has been one of the most dangerous challenges, the internet has counted. In this challenge, one has to complete daily tasks for 50 days and the final task asks the player to commit suicide.

From 2016, this game has claimed to exist in several countries, despite no cases having been confirmed. A 14-year-old Mumbai boy allegedly committed suicide because of this infamous game. The game is believed to have rocked many lives in Russia and even in the United Kingdom.


Just when you thought that the human race couldn’t get any more stupid, a trend like the Fire Challenge comes up.

Fire Challenge is the one where the participants literally have to set themselves on fire. They have to apply any flammable liquid on their body and someone records the whole challenge.


In Tide-Pod Challenge, a challenger has to eat detergent capsules of the detergent Tide and challenge others to do it, too.

This challenge went viral in late 2017 with teenagers posting videos of themselves eating the detergent capsules. It is stupid and straight up dangerous.


After the Tide-Pod eating challenge that made netizens eat detergent, the new dangerous fad to hit the Internet is the ‘Dragon’s Breath.’ These candies are fruity to taste and essentially are balls of frozen cereal dipped in liquid nitrogen.

These cereal balls may be fatal to consumers as the candies could melt the inside of the eater’s mouth. A 7-year-old boy with asthma was hospitalized in Jacksonville, United States, after eating Dragon’s Breath, as quoted by

After seeing the dire consequences of these challenges, we can say that not every challenge is worth taking. It is best to be safe than sorry!

Written by: - RASHMEET KAUR.